Projects
CRADLE+
May 2024 to August 2024 | Kitchener, Ontario, Canada
As a group of five for our Capstone project at Conestoga College, we developed a strategic marketing plan for CRADLE+ to attract donors. Through thorough research, we identified CSR initiatives as a critical focus and built our plan around targeting CSR managers. We implemented a five-stage approach—Awareness, Interest, Consideration, Engagement, and Donation—to effectively reach our audience. Below are the creatives I designed to support and enhance our marketing strategy, ensuring a cohesive and impactful campaign.
Waste Warriors
April 2024 | Kitchener, Ontario, Canada
In a collaborative effort, our group was tasked with developing a comprehensive communications plan for an event agency, commissioned by the City to launch a new community-based event. The goal was to create a strategy that fosters community connection, celebrates diversity, and highlights everything the City has to offer. I took on a leadership role, guiding my team through the project’s execution. In addition to leading the team, I designed the creatives and the presentation, ensuring that our proposal was visually compelling and strategically sound for the City’s consideration.
10C Shared Space
April 2024 | Kitchener, Ontario, Canada
In our group project, we were tasked with creating a strategic campaign titled "Change the Game with 10C Shared Space" aimed at repositioning 10C Shared Space to increase new memberships by 20% within six months. Our goal was to craft a marketing communications plan that effectively targeted community organizations and changemakers, emphasizing sustainability and social innovation. I played a crucial role in devising the creative strategy, including developing the campaign's overarching message, "Change the Game with 10C Shared Space." Additionally, I managed the design of all creative assets and the presentation, ensuring our campaign was both visually engaging and strategically aligned with our objectives.
Global Food Festival
March 2024 | Kitchener, Ontario, Canada
As a group of five, we organized the "Global Food Festival" at Conestoga College’s Downtown Kitchener Campus as part of our Event Planning coursework. I played a key role in event marketing, securing sponsorships, and managing logistics to ensure its success. Additionally, I designed social media posts to promote the event. During the festival, I hosted activities, supervised setup, and coordinated logistics for around 40 students, ensuring a smooth and engaging experience.
Personal Branding
January 2024 to April 2024 | Kitchener, Ontario, Canada
As part of my Creative Strategies: Media and Tools course at Conestoga College, I embarked on a project that allowed me to integrate and experiment with diverse design principles to create compelling pieces. The primary objective was to design visuals that reflected and effectively marketed my personal brand. To achieve this, I applied key design principles, including colour theory to evoke the right emotions, typography to convey my brand’s voice, and image manipulation using Adobe Creative Cloud to craft striking and meaningful visuals.
